Ju-Vi Cremona

Ju-Vi Cremona 1952 is a basketball club in Cremona. Founded in 1952 at the San Luca Oratory in Cremona by a group of young people led by Mario Radi - a pioneer of Cremona basketball after whom the city has named the Sports Hall - Ju-Vi owes its name to the Latin motto "juventute et viribus", with youth and with strength.

On 2 July 2009, Ju-Vi sold the rights of the Serie A Dilettanti to the newly formed company Brescia Basket Leonessa following the merger with Triboldi Soresina, keeping the name only for youth level activities.

In 2015, the Ferraroni Group took over the Ju-Vi brand to revive the historic Cremona club; in 2021 Ferraroni Ju-Vi Cremona gets promoted to Serie A2, the best result in the history of the club, in the year of the 70th anniversary of the foundation.